I create websites, brand systems and visual language for digital communications.
I take a systematic approach and build clear team workflows.
I take a systematic approach and build clear team workflows.
Digital Designer
Alena Alisova
Digital Designer
Alena Alisova
Alena Alisova
I create websites, brand systems and visual language for digital communications.
I take a systematic approach and build clear team workflows.
I take a systematic approach and build clear team workflows.
alena.alisova.me
@mail.ru
@mail.ru
Selection of Projects
I’ve Worked On
Selection of Projects
I’ve Worked On
I’ve Worked On
Coming Soon
This case study is still in progress and will be available on this website soon.
Explore Other Projects
2022–2024
My English Way
Digital Designer
2021–2023, 2026
Commercial Projects
Web Designer
2023–2025
AdSkill
Lead Designer — Web & Communications
Organized company files and created project navigation guides, cutting onboarding time for new team members in half.
x2
Redesigned the corporate blog, reducing article layout time by 75% without compromising quality.
75%
Introduced a shared component library and design system, reducing the time needed to create new layouts by 40%.
40%
Redesigned the corporate website, increasing inquiries from new clients by 25%.
25%
Experience & Results
5 years of design experience, including as a lead designer in adtech and edtech. I’ve led projects from brief to launch across industries — from fashion to healthcare and manufacturing. I create thoughtful design that helps businesses scale.
AdSkill — Lead Designer, Web & Communications
AdSkill is an international platform for launching and optimizing advertising campaigns.
Responsibilities:
- Rebranded the company and developed its design system for internal and external projects;
- Redesigned the corporate website and information portal;
- Designed landing pages;
- Created key visuals for marketing and PR events;
- Worked across teams and presented design solutions to key stakeholders;
- Led an in-house design team and external designers, copywriters and developers; handled onboarding, task assignment and design reviews;
- Established design team guidelines and streamlined workflows;
- Integrated AI into workflows to streamline routine tasks;
- Trained junior designers, led workshops and facilitated knowledge sharing.
Results:
- Built a brand system. Created a consistent visual language across all touchpoints, cutting design time by 40%.
- Redesigned adskill.com. Increased inquiries by 25% and engagement by 28%. Expanded the site from 4 to 20 sections to present the company’s services, showcase new areas of growth and strengthen its market positioning.
- Streamlined team processes. Halved onboarding time and introduced guidelines and trackers that made work within and across departments more structured.
Commercial Projects
Web Designer
Web Designer
As an independent designer, I created websites and digital assets for small and medium-sized businesses.
Responsibilities:
- Led client briefings to define project goals and requirements;
- Developed design concepts, moodboards and prototypes, from wireframes to clickable mockups;
- Created high-fidelity designs;
- Built UI kits to support project growth;
- Wrote briefs for external contractors;
- Prepared designs for development, collaborated with front-end developers and reviewed the finished implementation;
- Built responsive landing pages in Tilda.
Results:
- Designed 50+ websites for clients in e-commerce, edtech, digital, tourism, healthcare, education, manufacturing and other sectors.
- Top 3 in Google for a commercial search query. A website I designed for an auto service center reached third place in Google’s organic results for relevant keywords, ahead of major competitors.
- 8 websites featured in Made on Tilda. Several websites I built on Tilda were selected for its gallery of top sites.
My English Way — Digital Designer
Design work for an English language school.
Responsibilities:
- Created moodboards and design concepts;
- Redesigned the school’s brand guidelines so the new visual style could be applied across landing pages, social media and advertising;
- Designed product landing pages tailored to each offering and its advertising campaign;
- Built all landing pages responsively in Tilda, with dedicated mobile layouts.
Results:
- Greater recognition and consistency. Updated the brand guidelines and established a cohesive visual style across landing pages, presentations and ad creatives.
- A flexible system for different products. The shared visual style adapts to each school offering while keeping the brand cohesive.
I attend design conferences and meet with fellow designers online twice a month.
Sharing Experience
Led an in-house design team. Held 20+ internal training sessions for junior designers and currently provide consultations for freelance designers.
Mentor & Lead
Every year, I take courses in design and effective communication.
Continuous Learning
University degree in business process management
I love traveling and skate on ice at a professional level ⛸️ ✌️
I explore the art of cinema 🎞 and psychology.
I run a channel about design and life.
I test AI tools.
Skills
I believe sharing impressions, ideas and experience can spark small ideas and major breakthroughs. That is why I keep learning, teaching, trying new things and watching good films.
More
Skills & Learning
Hard skills:
- Digital Design. I develop visual languages for websites, social media and advertising, adapting them to different projects and formats.
- Brand Systems. I create UI kits and component libraries that speed up development and make projects easier to scale.
- Editorial Background. At university, I wrote articles, interviewed people and covered campus events. Today, I work closely with copywriters, give feedback and occasionally write copy myself. I continue to study copywriting to build stronger communication.
- Project Management. I lead briefings, assign tasks, track deadlines, write guidelines and document processes.
- SEO Fundamentals. I understand how to prepare a website for organic search: shaping its structure, working with copy and tags, optimizing content for fast loading and adapting it for mobile devices.
- AI Tools. I use AI to generate visuals and automate routine tasks.
- Responsive Tilda Development. I build animated landing pages in Zero Block for mobile and other screen sizes.
- HTML / CSS Fundamentals. I have the basic coding skills to customize Tilda websites and collaborate more effectively with developers.
Soft skills:
- Systems Thinking. I work through design in depth and build processes that help products evolve and scale.
- Mentorship. I lead workshops and consultations for junior designers, sharing experience and supporting their growth.
- Collaboration. I work with marketing, development and copywriting teams. I also delivered a major rebrand in partnership with a brand designer.
- Attention to Detail. I spot gaps in visual design and user flows and refine them into thoughtful, polished solutions.
- Openness to New Ideas. I bring AI into my workflow and follow emerging technologies in design.
Training:
- Course: “Brand Identity: From Idea to Visual Expression”
- Course: AI Image Generation in Midjourney
- Two-month mentorship with the art director of We-Jou
- Course: Advanced Website Development in Tilda
- Course: Advanced Figma
- Course: Web Design
- Training in Web Design and Website Development (AZ Studio)
Additional:
- Earned a university degree in business process management
- Completed 3 courses in effective communication
- Attend design conferences
- Meet with fellow designers every two weeks to exchange ideas and experience
- Study psychology independently
“Alena has an impressive, professional approach to design. She explains every decision clearly, grounding it in business goals and user experience. She brings fresh, unconventional ideas that cut through banner blindness and connect with the target audience. Alena combines design with marketing thinking to create tools that deliver results for the business.”
Alisa, Head of Design
“In all my years, I have never worked with a designer as organized as you. Everything was so clear and easy to follow. You considered so many details and nuances — I was genuinely impressed. It was a pleasure to work and communicate with you, and I would love to keep working together.”
Anastasia, Marketing Manager
“Thank you for your support and help! Having you there from the start, explaining things and guiding me, made it much easier to settle in and feel that I belonged. It means a lot to me. You bring remarkable care and responsibility to your work, and that is rare and valuable.”
Rozalina, Web Designer
“Alena pays close attention to the brief and listens to the client’s preferences. She worked responsibly and professionally throughout the website project. I loved her artistic vision, sense of structure and visual design. Working with her was easy, and I had complete confidence in what she was doing. The website turned out beautifully and works well. I highly recommend her.”
Olga, Founder of Formeconcept
“Hi, Alena! I’m very happy with our collaboration and would recommend you without hesitation. Communication with you is easy and enjoyable. You handle my briefs beautifully, while also taking initiative and proposing well-reasoned alternatives. I appreciate how engaged you remain in a project, even when it is not new to you.”
Lolita, CMO at Bossik
“Alena is an excellent designer! She approaches her work with great care and responsibility, helps you understand every step and knows the details of setting up a website. I recommend Alena and am delighted with the result!”
Anastasia, CEO of Simplex
Let’s generate ideas and turn them into breakthroughs together.
